AG Jeans is a leading sustainable denim and knitwear brand known for its innovative technology and eco-friendly processes. Founded in 2000 by Adriano Goldschmied and Yul Ku in Los Angeles, AG Jeans quickly gained recognition for its unique washes and designs. Yul Ku spearheaded sustainable production practices, making AG the first vertically operated denim manufacturer on the West Coast. AG Jeans has since pioneered environmentally conscious techniques like Ozone technology, laser finishing, solar energy, and water recycling. Today, the brand remains committed to crafting authentic denim products with a focus on craftsmanship, fit, and fabric innovation while staying environmentally conscious and transparent.